Dictionary.com, word of the year

'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory
Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful."
Dictionary.com declares 'demure' as the 2024 word of the year (a very mindful choice)
Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.
'Demure' named as 2024 word of the year by Dictionary.com
"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word of the Year. The announcement, made Monday on the platform's website, emphasized the deeper significance of the annual selection.
‘Demure’ named Dictionary.com’s Word of the Year, beating ‘brat’ and ‘brainrot’
The world’s leading digital dictionary's lexicographers analyzed a massive amount of data to determine what word would best capture the cultural zeitgeist of 2024.
Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year
Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.
'Demure' Named the 2024 Word of the Year Following Viral Post from TikToker Jools Lebron
“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”
‘Demure’ Is Dictionary.com’s Word of the Year for 2024
The term's popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she described being "very demure, very mindful"
Dictionary.com defines 'demure' as 2024's Word of the Year
The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.
Dictionary.com's 2024 word of the year is unveiled
The word has traditionally been used to describe someone who is reserved, quiet or modest, according to Dictionary.com. In 2024, the word took a whole new meaning on social media, now being used to describe "refined and sophisticated appearance or behavior in various contexts."
Dictionary.com Names ‘Demure’ as Its Word of the Year for 2024
Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for ...
'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen
"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...
'Demure' is Dictionary.com’s 2024 word of the year
Demure,” a word that went viral over the summer, has been named Dictionary.com’s 2024 word of the year — beating out other ...