Veo, Google’s latest generative AI video model, is now available for businesses to start incorporating into their content creation pipelines. After first being unveiled in May — three months after OpenAI demoed its competing Sora product — Veo has beaten it to market by launching in a private preview via Google’s Vertex AI platform.

Google has begun rolling out private access to its Veo and Imagen 3 generative AI models. Starting today, customers of the company’s Vertex AI Google Cloud package can begin using Veo to generate videos from text prompts and images. Then, as of next week, Google will make Imagen 3, its latest text-to-image framework, available to those same users.

Google’s Veo is being marketed to advertisers for making cheaper, quicker ads, even though consumers may hate it.

Google has announced that Veo, their AI video generator will now be available for private preview for their Google Cloud platform, Vertex AI. Veo is able to generate short video clips from images and simple prompts just like OpenAI’s Sora.

Google announced the availability of its two new generative AI models––Veo and Imagen 3––for businesses via Vertex AI, Google’s cloud platform that provides a suite of AI tools for enterprise applications.