If you use social media, you are surely familiar with the phrase “Very Demure, Very Mindful.”The catchphrase is on the tip of everyone’s tongue and has become a major trend.Not just that, the word “demure”

Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on social media.

Dictionary.com just announced the 2024 Word of the Year and their choice feels very "demure." Earlier this year, viral TikTok content creator Jools Lebron shared a video explaining how she goes to work,

“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”