Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

A slang term for supposed mental damage done by overconsumption of trivial online content triumphed over a shortlist that ...

Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for ...

Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a ...

The world’s leading digital dictionary's lexicographers analyzed a massive amount of data to determine what word would best ...

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be ...

The term's popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she ...

Brain rot’ is Oxford’s Word of the Year for 2024 - Brain rot means ‘supposed deterioration of a person’s mental or ...

The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.