Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

A slang term for supposed mental damage done by overconsumption of trivial online content triumphed over a shortlist that ...

See what other terms made the Oxford University Press shortlist and what other publications chose as their word of 2024.

Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for ...

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...

Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a ...

The world’s leading digital dictionary's lexicographers analyzed a massive amount of data to determine what word would best ...

The term's popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she ...

The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.