Dispelling myths and embracing opportunities between TV ads and voter engagement When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The run-up to ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melinda Han Williams, Chief Data Scientist ...

Dubai: Digital marketing tools will level the playing field for businesses of all sizes. Powerful targeting and measurement tools once reserved for big brands with deep pockets will now be available ...

Online advertising dominated media spend over the last two decades, largely for its addressable, measurable nature, which used to make customer acquisition quick and easy. Over the course of the ...

In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the ...