Earlier this year, viral TikToker Jools Lebron shared a video talking about being "demure," and now it's being crowned word ...

If you use social media, you are surely familiar with the phrase “Very Demure, Very Mindful.”The catchphrase is on the tip of ...

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on ...

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named ...

“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a ...

The term topped the platform’s annual list after its popular use on social media in recent months, sparked by TikToker Jools Lebron’s viral video using the phrase “Very demure, very mindful." ...

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." "Demure" is Dictionary.com's word of the year, with all the credit for its ...

"Demure" is Dictionary.com's word of the year, with all the credit for its popularity going to lifestyle and beauty influencer Jools Lebron and her catchphrase, "very demure, very mindful." ...