Samsung Galaxy phones, in particular, are popping off with Black Friday deals a day before the official shopping holiday begins. All of the best Galaxy phones, including the S24 Ultra and Z Fold 6 are seeing record-low prices.

A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

Every year, Samsung unveils its latest smartphones in January or February and when Black Friday is here, the company takes the opportunity to clear out its stock. This year, the offer on the Galaxy S24 Ultra is unprecedented and surpassing previous deals.