How to harness the vast potential of AI to enhance negotiation outcomes – while navigating its challenges. Wouldn’t it be ...
How companies can create competitive advantage by focusing on innovation that meets the demands of society and consumers.
Clear and transparent communication can mitigate the impact on workers – and set the company up for long-term success.
Why a balanced, experimental approach to GenAI might offer companies the best chance of navigating an uncertain future.
In fact, in a global survey among sustainability experts, NGOs emerge as the single greatest contributor to sustainable ...
How companies can optimise airline miles and other loyalty programmes for maximum profit and customer engagement.
Make them go viral? Humanise your brand and make it more relatable? Humour is your friend. Or it can be your enemy. If you’re ...
Geraldine Ee is a senior editor at INSEAD Knowledge, where she works with INSEAD faculty to bring diverse business insights to leaders and the business community. With broad experience in the research ...
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