NEW YORK: Omnicom Group’s planned acquisition of Interpublic Group, creating the world’s largest marketing services holding ...

The deal of the decade redefines revenue dynamics, global markets, and service mix. Omnicom’s acquisition of Interpublic ...

Snap Inc. has released its “2024 in a Snap” Snapchat report, and there is a treasure trove of takeaways marketers can (and ...

The discipline is evolving like never before — and so are its relationships with other departments. As underscored by the ...

Can you taste a color? Mocha Mousse, Pantone’s Color of the Year, makes you want to. Looking to be closer to people, ...

It’s not about eliminating alcohol but creating inclusive environments.

Founded by its CEO and CCO Noel Cottrell in early 2023, the ad agency made headlines for its holiday gift-giving last year ...

The creator economy has changed quite a bit over the last few years. And according to Whalar’s president of North American ...

Jaguar managing director Rawdon Glover stood his ground and defended the work under the direction of designer and chief ...

Lil Jon is back with a remix of his hit 2003 song “Get Low” — but this time, he’s using it to get people screened for colon cancer. “Get Low #2,” is part of a larger campaign by Exact Sciences to ...

Dept has appointed David Neal, global chief financial officer at Tag, to be its global CFO, as Mickey Kalifa departs after ...