Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...

The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

"Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar ...