Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...

Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image.

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

Jaguar shakes up the luxury car world with its radical transformation to all-electric vehicles and controversial new brand ...

After a polarizing logo update, Jaguar follows up with a glimpse of its first all-electric vehicle spun out of its lofty new ...

The Type 00 concept may have finally given Jaguar's controversial rebrand a physical form, and while we'll see the production ...

Others have questioned why Jag's new promotional video doesn't feature any cars. But what do marketing and rebranding experts think of Jaguar's transition? Their reviews are mixed. One called it a ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

All the brouhaha is about a 30-second rebranding film released by ... How does anybody figure out that this is an ad for Jaguar cars? The logo is new, yes, but how about letting us know if you ...