Marketing genius or PR disaster? After Jaguar's 'Copy Nothing' controversy we look at the BEST and WORST car rebrands of recent times
Jaguar is not alone in car manufacturers undergoing a rebrand in recent years - and in many cases reactions have been about ...
Racer13h
Jaguar FE team eager to play its part in the brand's new era
Jaguar sent shockwaves through the automotive world when it teased its reinvention with a controversial video showcasing its ...
Jaguar Type 00: the controversial pink car is more in step with the brand’s history than detractors think
The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.
Why Jaguar is taking such a big risk with its rebrand and pink concept car
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
Why Jaguar’s controversial new logo actually signals a big shift in car branding
Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...
A designer has 'fixed' the controversial new Jaguar logo
By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...
Torque News4d
I Look At Jaguar's Failed Rebrand, And Think This Is How It Could Have Been Done Far Better
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Overhauls of 'heritage brands' raise the question: How important are our products to our identities?
"Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar ...
How Jaguar Is Abandoning The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
NBC News8d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
It is boxy with sleek lights and large wheels, a notably visual change from the brand’s current, sporty cars and SUVs ... a ...
brandequity.economictimes.indiatimes14d
Jaguar Rebrand – Is there a Plan B?
My first question is this: How does anybody figure out that this is an ad for Jaguar cars? The logo is new, yes, but how about letting us know if you are talking about the car? While the new logo ...