Jaguar sent shockwaves through the automotive world when it teased its reinvention with a controversial video showcasing its ...

At first glance, Jaguar's new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

It is boxy with sleek lights and large wheels, a notably visual change from the brand’s current, sporty cars and SUVs ... a ...

My first question is this: How does anybody figure out that this is an ad for Jaguar cars? The logo is new, yes, but how about letting us know if you are talking about the car? While the new logo ...

Notably, the ad did not feature any cars in its 30-second run ... the ad was meant to send a “woke” message. Jaguar The Jaguar rebrand is part of the company’s efforts to attract wealthier ...