He was in the weeds in the meetings, walking the programmers through how to make it as authentic as possible.” Despite being ...

And today it is a high-octane time capsule into how video games were classically marketed side-by-side with extreme sports, ...

NBC Sports and Peacock will collaborate with the National Football League, EA SPORTS, and Genius Sports (NYSE:GENI) to ...

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

For years now, sports television producers have turned to video games and their accompanying technology for inspiration, ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

The Houston Texans vs. Kansas City Chiefs game next month will feature an alternate stream on Peacock with a Madden NFL video ...

Along with its much-promoted Black Friday NFL game, Amazon is serving up a side of holiday sports content this week with new ...

John Madden is one of the most widely-known figures in NFL history for his exploits as a coach, commentator, and namesake of the most popular NFL video game franchise. Who is the NFL legend, and how ...

John Madden put together one of the most successful 10-year runs in NFL history, posting the second-best winning percentage ...