In August, Bueckers also signed an NIL deal with Unrivaled, the new winter 3×3 professional league co-founded by Breanna ...

Travis Scott fans will have the chance to kick off the new year in style as the release of his newest Nike sneaker is lined ...

Nike Inc. is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns ...

Paige Bueckers is no stranger to breaking barriers, and this season she’s making history once again. The University of ...

All-American guard Paige Bueckers of No. 2 ranked UConn continues to etch her name in the college sports history book, both ...

Paige Bueckers is making history as the first NIL athlete to design and launch a Nike Player Edition basketball sneaker, ...

UConn star Paige Bueckers is making history as the first NIL athlete to design and launch a Nike Player Edition basketball ...

Three years after being acquired by Nike and launching both digital and physical sneakers featuring the iconic swoosh, RTFKT ...

Nike is officially shutting down its virtual sneaker and fashion brand RTFKT. According to CEO Elliot Hill, Nike is ...

Bueckers’ Nike G.T. Hustle 3, the first basketball sneaker created by a college player in the Name, Image and Likeness era, ...

New Balance has teamed up with Danish women’s wear brand Ganni for a brand-new casual lifestyle silhouette inspired by early ...

Understanding the Air Force 1 Introduced in 1982, the Nike Air Force 1 quickly transcended its basketball origins to become a ...