Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings.

As part of an ongoing marketing push around Gemini AI, Google is highlighting the practicality of its platform, showing how ...

For brands undertaking a media agency review, sometimes the hardest part about breaking up with an old agency is figuring out ...

Oscar Mayer has not used the jingle in ads since 2005. Previous versions have included the bologna song being sung by ...

The ad flashes back to sweet family moments when the father also couldn’t hear well. Returning to the present moment, he puts ...

The ID Buzz is arriving at dealerships now and starts at $61,545 including shipping, making it the brand’s most expensive ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Walmart serves up another installment of its continuing “Deals of Desire” series of ads that spoof various movie and TV ...

While Mattel’s packaging error that listed a porn site address on “Wicked”-themed movie dolls drew social media attention and ...

A young man confronts pressures of going to college in an emotional spot featuring a vintage Chevy truck and ...