The deal of the decade redefines revenue dynamics, global markets, and service mix. Omnicom’s acquisition of Interpublic ...

Snap Inc. has released its “2024 in a Snap” Snapchat report, and there is a treasure trove of takeaways marketers can (and ...

Founded by its CEO and CCO Noel Cottrell in early 2023, the ad agency made headlines for its holiday gift-giving last year ...

Lil Jon is back with a remix of his hit 2003 song “Get Low” — but this time, he’s using it to get people screened for colon cancer. “Get Low #2,” is part of a larger campaign by Exact Sciences to ...

NEW YORK: Omnicom Group’s planned acquisition of Interpublic Group, creating the world’s largest marketing services holding ...

The discipline is evolving like never before — and so are its relationships with other departments. As underscored by the ...

The creator economy has changed quite a bit over the last few years. And according to Whalar’s president of North American ...

Can you taste a color? Mocha Mousse, Pantone’s Color of the Year, makes you want to. Looking to be closer to people, ...

It’s not about eliminating alcohol but creating inclusive environments.