The deal of the decade redefines revenue dynamics, global markets, and service mix. Omnicom’s acquisition of Interpublic ...

Snap Inc. has released its “2024 in a Snap” Snapchat report, and there is a treasure trove of takeaways marketers can (and ...

Founded by its CEO and CCO Noel Cottrell in early 2023, the ad agency made headlines for its holiday gift-giving last year ...

Lil Jon is back with a remix of his hit 2003 song “Get Low” — but this time, he’s using it to get people screened for colon cancer. “Get Low #2,” is part of a larger campaign by Exact Sciences to ...

NEW YORK: Omnicom Group’s planned acquisition of Interpublic Group, creating the world’s largest marketing services holding ...

The discipline is evolving like never before — and so are its relationships with other departments. As underscored by the ...

The creator economy has changed quite a bit over the last few years. And according to Whalar’s president of North American ...

Can you taste a color? Mocha Mousse, Pantone’s Color of the Year, makes you want to. Looking to be closer to people, ...

It’s not about eliminating alcohol but creating inclusive environments.

The Last Prisoner Project, a nonprofit that aims to free people who it deems unjustly as incarcerated for non-violent cannabis offenses, wants President Joe Biden to add some pardons to his list ...

Omnicom is home to Omnicom PR Group, which consists of FleishmanHillard, Ketchum, MMC and Porter Novelli. Additional firms in ...