The campaign is the first since Kate Trumbull officially took over as CMO and iterates on a program that has been central to ...

Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts ...

The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley ...

Lara Balazs previously helped Intuit revitalize its brand identity and led go-to-market strategy for its AI-driven financial ...

The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol ...

Consumers want the personalization that comes from the collection and smart use of data but worry about how companies ...

Advertiser excitement for the big game hasn’t wavered, with brands including Taco Bell, Coors Light and Instacart already ...

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday ...

For its 50th anniversary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest ...

A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX ...

The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from ...

The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social ...