Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...

The Jaguar rebrand is about lots more than an ad and a new logo, says Sonia Abdipour of Bulletproof. It’s about setting up ...

Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Jaguar sent shockwaves through the automotive world when it teased its reinvention with a controversial video showcasing its ...

Jaguar's new concept car , the Type 00, has attracted plenty of attention. There have been heated debates about the size of its bonnet and wheels ...

New Jaguar Type 00 Design Vision concept car has caused as much of a stir as controversial Jaguar brand launch video ...