Jaguar shakes up the luxury car world with its radical transformation to all-electric vehicles and controversial new brand ...

The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.

After all, China’s newcomer brands are rapidly displacing American, European and other Asian ones there as their EV ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

"Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar ...

Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...