He was in the weeds in the meetings, walking the programmers through how to make it as authentic as possible.” Despite being ...

NBC's live NFL coverage will use EA Sports Madden video game tech and features during Texans v Chiefs on Peacock.

And today it is a high-octane time capsule into how video games were classically marketed side-by-side with extreme sports, ...

Lambeau Field was always one of Madden’s favorite stadiums, which made this year’s Thanksgiving game on NBC game even more ...

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

Peacock is coming out with a Madden NFL-themed altcast in Week 16, merging video game broadcasts with live sports games. The ...

For years now, sports television producers have turned to video games and their accompanying technology for inspiration, ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

The Houston Texans vs. Kansas City Chiefs game next month will feature an alternate stream on Peacock with a Madden NFL video ...