On Thanksgiving, millions of moviegoers flocked to the theater to watch three blockbuster films. Millions of others stayed home to watch the Macy's parade or NFL games.

The 98th edition of the Macy’s Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch. Who is hosting the Macy’s Thanksgiving Day parade?

Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's streaming replays.

NBC News' Jay Gray is at the starting point of the Macy's Thanksgiving Day parade on Central Park West and previews the balloons, which this year will be led by Minnie Mouse.

The network – which has had the broadcast rights since 1953 – is currently trying to nail a new deal to keep the festive holiday event on its channel for the next decade, according to The Wall

The Macy’s Thanksgiving Day Parade was drenched in rain and briefly disrupted by Pro-Palestinian demonstrators. Twenty-one people were arrested.

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade, featuring fun and festive floats. NBC News' Jay Gray reports from a rainy Thanksgiving Parade and gives us an insight into some incredible floats,

The Macy's Thanksgiving Day Parade features dozens of performers every year, though not all of them are singing live. Here's why some Macy's Thanksgiving Day Parade performers lip-sync.

The nostalgia-fueled production has been the most-watched entertainment program in the United States for the past three years, ahead of the Oscars and the World Series.

The 2024 Macy's Thanksgiving Day Parade will be telecast on NBC from 8:30 a.m. to Noon in all time zones on Thursday, Nov. 28. The event will also simulstream on Peacock and Fubo subscribers will also be able to watch it. An encore on NBC will follow at 2 p.m. ET/PT.