‘I’m asking for it’ campaign strives to change consent law
Mar 5, 2024 · CPB London and legal campaigning body Right to Equality are putting pressure on Parliament to update the UK’s 20-year-old sexual offence laws and introduce the affirmative consent model.
BITE Guest Trend | Newstalgia: Why we look back to go forward
Oct 17, 2023 · VacationInc. The neo-80’s sunscreen and skin brand, which is even designed to smell like the summers of yesteryear, immerses the wearer in a nostalgic mix of coconut, banana, pool water, pool toy and swimsuit lycra. Navigate the world. Clothes, tech, even a coffee cup, are all signallers to show our beliefs to the world without saying a word.
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Creativebrief's Agency Case Studies
LNER "Progress after the pandemic" By M&C Saatchi. In 2020, COVID-19 hit rail travel hard. Travel restrictions cost LNER (London North Eastern Railway) 17.5m annual journeys in the year after the pandemic hit, resulting in people feeling stuck.
View BBH London's new work - Creativebrief
Tesco. By BBH London. Tesco is sprinkling some of the magic of its ‘Helping Feed Your Christmas Spirit’ campaign into the real world with gingerbread-themed brand activations, scented Metro cover wrap and a social campaign, created by BBH London and EMC.
Innocent campaign is jam-packed with goodness - Creativebrief
Apr 18, 2024 · innocent Drinks. innocent Drink's new campaign playfully highlights how much fruit, veg and vitamins go into their juices and smoothies, by being unable to fit everything into the adverts.
BITE trends, thinking & inspiration | Creativebrief
Nov 21, 2024 · BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team
Creativebrief | Agency search and marketing intelligence
Drive greater creative ambition and unlock commercial advantage. In a fast-evolving marketing communications landscape, progressive brands and their teams must be more curious, informed and connected in pursuit of modern marketing excellence.. This helps them to recognise effective creativity, drive greater creative ambition, release collective potential and unlock commercial advantage through ...
Creativebrief | Connecting progressive brands and agencies
Truth Reimagined. An Introduction. The marketing landscape has become complex, often turning culture into a buzzword. Many are caught up chasing trends, confusing viral moments with true cultural movements, which stifles creativity and clouds our understanding of the communities we should be speaking to.
Brand121s: Matthew Barwell, CMO, Britvic :: Creativebrief
Jul 27, 2020 · As part of our Brand121 series, Creativebrief CEO Charlie Carpenter is joined by Britvic CMO Matthew Barwell.. With Robinsons tied so closely to Wimbledon, and Pepsi to the Champions League, Britvic undoubtedly saw a shift in its marketing when lockdown happened and events worldwide were cancelled.