Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.
Home [www.campaignlive.com]
Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.
Inside the legend of Geico’s 25-year-old Gecko mascot
Jan 22, 2024 · Ahead of Super Bowl LVIII on February 11, insurance company Geico will release a 15-minute documentary called Legend of the Lizard about its 25-year-old mascot, the Gecko. To drum up interest, Geico tapped another mascot, the Caveman, in a number of spots that have aired throughout the NFL postseason.
Read the latest advertising industry news | Campaign US
‘A beautiful time to be midsize and management-owned’: Independent agency CEOs on the Omnicom-IPG deal. Top execs from Ruder Finn, /Prompt, WE Communications, Mission North, MikeWorldWide, Day One Agency and Nortorious111 on what the holding company mashup means for the industry.
Seven inspiring ads that smash female stereotypes
With brands like Gillette tapping into #MeToo and the adland watchdog’s ban on damaging gender stereotyping ads coming into effect on 14 June, could 2019 mark a turning point towards ads that embrace female empowerment?
Events - campaignlive.com
Campaign US 2025 Agency of the Year Awards. March 25, 2025. Campaign US' flagship awards program recognizes inspiring leadership, creative excellence, outstanding business performance and overall achievements at agencies and by individuals working in the advertising, marketing and media industries.
Find Waldo in Etsy’s holiday campaign | Campaign US
Nov 1, 2024 · The marketers shot the work in Prague, also produced a spot in which Waldo says, “People love to find me, but me? I love finding the perfect gift,” before explaining what he likes to give to friends. Another commercial stars Etsy artist Alexis Anne Grant, an artist on Etsy, who paints a Christmas ornament with the face of a family’s dog, Hunter, after he dies as a way to memorialize him.
Features - Campaign US
How marketing helped Chinese apps and games to expand overseas. Campaign explores the factors that have propelled Chinese apps and games to international success, and the insights marketers can leverage from their success stories.
'Dumb Ways to Die': the story behind a global marketing …
Jun 20, 2013 · For Melbourne’s Metro Trains, whose public safety viral "dumb ways to die" is already one of the big successes of this year’s Cannes Lions festival, it has been a remarkable six months.
The best TV ads of 2022 (so far) | Campaign US
The DFS sale has become a bit of a meme in recent years, always offering the latest discount, deal or special offer to buy a sofa on credit. In a refreshing twist, the furniture retailer has changed tactics and declares itself really interested in your style, or in their words: “What’s Your Thing?”